Northland's regional economic development agency Northland Inc has appointed a number of new team members.
Tania Burt joined the agency as destination general manager in April, bringing a wealth of experience including a stint as the business development manager at the Waitangi Treaty Grounds.
“Tourism is one of the best-performing sectors in Northland and provides opportunities for the economy to grow and communities to thrive. The work we do with iwi, government, industry and other key partners in product and destination development provides important benefits to the region,” said Burt.
“With significant investment in recent years, well-established businesses and exciting new developments, the variety of quality visitor experiences available is evident, and it is our priority to position Northland in full view of the tourism trade, media and visitors as the region of choice.”
Sarah Archer is Northland Inc's new trade marketing manager. Formerly the destination marketing assistant, Archer has also worked in regional promotion for the Whangārei District Council and previously ran her own signage, branding, and promotion business.
“I’m thrilled to be appointed Trade Marketing Manager and excited to be part of the tourism economy,” said Archer. “My role incorporates promoting Northland domestically and internationally as a leisure destination for tourism, and also for conferences and incentives.
"I work with the industry’s trade and media in New Zealand and I also support local operators to become trade-ready by offering support and market advice.”
Lisa Cunningham is the newest member of the team and takes up the role of destination marketing assistant. With a background in high-end hospitality, Cunningham worked overseas on superyachts for five years before returning home to New Zealand. She transitioned to land-based life as the maître d′ of a luxury Northland lodge.
“As part of the Destination team, I’m looking forward to putting my Northland roots to good use and promoting the region to our domestic and international partners," said Cunningham.
"My prime role is to work with local businesses, operators and suppliers to coordinate trade and media familiarisation, as well as through online social channels in order to gain maximum exposure for the region.”