Gift Voucher Marketing: How These Two Hotels Got it Right

Kiwi resorts, Chateau Tongariro Hotel and Wairakei Resort Taupo have reaped the benefits of a smart investment, generating more than $5,000 in two weeks with gift vouchers.

Owned by the Bayview International Hotels & Resorts, Wairakei Resort Taupo and Chateau Tongariro Hotel in Ruapehu exude a timeless elegance that is deeply rooted in New Zealand’s heritage. Located near the iconic Wairakei Thermal Valley, Wairakei Resort Taupo offers plush interiors, dining, an on-site spa, a golf course and of course access to an outdoor environment like few others.

Chateau Tongariro Hotel lies in the heart of the Tongariro National Park, a luxurious escape in a setting that is quintessentially Kiwi. When guests are done adventuring in the scenic national park or skiing, they can enjoy dining at one of the four in-house restaurants or settle in front of a crackling fire in winter.

Given their enviable location and service excellence, both hotels are popular year-round with both international and domestic tourists. From award-winning dining to geothermally heated spa pools and a golf course, between the two hotels guests will be spoilt for experiences.

“Given our popularity within the domestic market, attracting regular customers and their family and friends through gift cards was seen as a great way to increase revenue, the instant cash injection was a bonus,” said Ash Palmer, Marketing Manager, Wairakei Resort Taupo and Chateau Tongariro.

“We shopped around and the STAAH Gift Voucher Engine stood miles ahead of others with its features, affordability and ongoing support,” Palmer explained.

Easy management and having a user experience similar to the rest of the website was critical when making the choice for the properties and his team. STAAH is simple to set-up and completely customisable to fit any website’s design, plus it’s easy to use – both for guests and admins in the background. Access to the system is open to all relevant staff members, however, security is never compromised.

“While our design and functionality are strongly guided by users and industry needs, security is a feature we never compromise on,” said Cicero Guimaraes, a product specialist at STAAH.

Both the hotels, Wairakei Resort Taupo and Chateau Tongariro went live with STAAH’s Gift Voucher Engine on their websites at the end of last year. The connections lead to more than NZD $5,000 in gift voucher sales in two weeks.

“The figures are mind-boggling. I think a combination of having the right offers, combined with marketing and the usability of this feature on the website came together well to produce these fantastic results,” expressed Palmer.

In these tough times it is important for Hotels of any size to optimise existing solutions. The STAAH Gift Voucher Engine is the perfect way to optimise revenue for this new normal.