USA | Loews Hotels & Co has introduced its latest mixology programme, Alchemy by Loews Hotels, a multi-sensory collection of signature beverages.
Loews Hotels & Co has announced the launch of Alchemy by Loews Hotels, a brand-wide beverage program crafted to transform cocktails and Free Spirited offerings into a transportive moment shaped by creativity and attention to detail. Inspired by botanical apothecaries and the art of intentional craft, Alchemy by Loews Hotels introduces thoughtfully composed drinks layered with subtle sensory elements that enhance flavour, mood, and connection, while showcasing the mixology prowess of the Loews beverage team.
Catering to travellers' increased interest in out-of-the-box food and beverage experiences, Alchemy by Loews Hotels embraces a refined approach to multi-dimensional hospitality. The program focuses on intuitive craftsmanship and the idea that how a drink feels on arrival is as important as how it tastes.
"Alchemy by Loews Hotels is about elevating the everyday ritual of enjoying a beverage into something quietly memorable," said Grant Hewitt, Vice President of Beverage, Loews Hotels & Co.
"Every detail, from aroma and temperature to glassware and texture, is considered with intention. The result is an experience that feels personal, artisanal, and deeply rooted in hospitality."
Alchemy by Loews Hotels features layered presentations including house-made tinctures, herbal infusions, small-batch mixers, spritzers, and curated bottles that tell a story. Each element is designed to complement, not overpower, the drink's core flavour profile. Each participating property will interpret the program through a local lens, incorporating regional ingredients, seasonal botanicals, and destination-inspired flavours.
Some of the featured cocktails include:
Clash of the Titans at Universal Helios Grand Hotel, a Loews Hotel
- A refined, velvety cocktail that balances Tanqueray No. Ten with feta honey, clarified lemon juice, and St-Germain. Finished with an airy egg white foam and garnished with a feta cube and freshly cracked black pepper tableside, delivering a savory-meets-citrus experience that is both bold and nuanced.
Lychee Rose Royale at Loews Atlanta Hotel
- Light, floral, and elegantly structured, this cocktail blends Ketel One Botanicals Grapefruit & Rose with lychee, St-Germain, and fresh lemon juice. Finished with a silky foam and orange blossom mist, it's garnished with a dried rose bud for a fragrant, refined presentation.
Volcán de Mi Tierra at Loews Miami Beach Hotel
- An elevated white Negroni presented as a tableside ritual. Served under a glass cloche filled with grapefruit smoke, the cocktail reveals bright citrus aromatics upon presentation, creating a dramatic, immersive experience.
Alchemy by Loews Hotels builds on the brand's reputation for innovative, guest-centred food and beverage programming. As consumer preferences continue to shift toward personalisation, craftsmanship, and Free Spirited options, the program meets guests where they are, offering elevated experiences that feel intentional, balanced, and distinctly Loews.
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