Royal Caribbean Cruise Sees 200% Increase in Influencer Conversation Since Recent Announcement

Royal Caribbean Group, formerly known as Royal Caribbean Cruises Ltd., (Royal Caribbean) witnessed a dramatic 200 percent jump in influencer conversations on Twitter during the third week of March 2021 over the previous week, following the announcement to resume cruising in June for vaccinated crew and guests, according to GlobalData, a leading data and analytics company.

Royal Caribbean cruise line and its subsidiary Celebrity Cruises announced to start sailing from Bahamas and St. Martin, respectively, by resuming their North America cruise services. All crew and adult passengers will be required to show proof of vaccination against COVID-19. This definitive restart is a milestone for North America cruising, after a year-long halt due to the COVID-19 pandemic.

“The influencers sentiments were largely positive about the company's announcement of resuming cruise services with vaccinated guests and crews from June 2021. A few of the influencers also raised virus concerns over allowing unvaccinated children," commented Smitarani Tripathy, Influencer Analyst at GlobalData.

The news on Royal Caribbean's decision to resume cruising in June 2021 received a lot of traction from influencers on Twitter. Below are a few most popular influencers tweets captured by GlobalData’s Influencer Platform:

  1. Peter Schiff, America’s Cruise Expert, tweeted:

  1. Paul Brady, Articles Editor at TravelLeisure, tweeted:

  1. Gary Bembridge, Cruise & Destination Vlogger, tweeted:

  1. Jennie Fielding, Cruise expert, tweeted:

  1. Jim Walker, Miami Maritime Lawyer & Publisher of Cruise Law News, tweeted: