Accor Opens Novotel Hotel in Melbourne Following Multi-Million Investment

Accor’s latest multi-million dollar investment has opened. Developed by GCP Hospitality and operated under Accor’s midscale Novotel brand, the new Novotel Melbourne Preston is born following an extreme makeover and rebrand.

The hotel includes 383 guestrooms, suites, and studio apartments and offers panoramic views of the Dandenong suburb. Strategically located on Bell Street at Preston, it provides easy access to a wide range of vintage shops, cafés, bars, and restaurants.

"The opening of Novotel Melbourne Preston is a crucial milestone for GCP Hospitality as it demonstrates our dedication to expanding our hotel portfolio in Australia. Combining comfort, convenience, and boasting a great location within easy reach of Melbourne’s CBD and top attractions, Novotel Melbourne Preston is poised to be an exciting destination for business travellers and tourists alike," said Christophe Vielle, CEO and Co-Founder of GCP Hospitality.

Novotel boasts one of the most giant international brand footprints globally, with over 40 hotels in key metropolitan and leisure destinations.

“We are delighted to introduce our Novotel brand to Melbourne’s inner-north. Novotel Melbourne Preston is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide great food and beverage options for our loyal guests and the local community. The hotel has been tailored to suit smart, successful business and leisure travellers who value great guest service and leading design,” said Sarah Derry, CEO of Accor Pacific.

Melbourne-based architecture and design firm, Architectus was hired to fashion modern and sophisticated spaces throughout the hotel, including re-designed guestrooms, a designer reception and lobby area, a brand-new café Stampton & Co and restaurant The Stampton.

Inspired by the vibrant and lively urban commercial area and the spacious, homey residential area to the west and east of the hotel, the hotel’s design incorporates a rich combination of contrasting textures and materiality, accompanied by a lively yet simple colour palette.

On the ground floor, the hotel showcases two new reception spaces and a new Stampton & Co café. There is also an assortment of seating areas, offering visitors a range of options from a quick set down, lounge area, informal meeting spaces, and large meeting tables with integrated power. 

Guestrooms have been refurbished to maximise light and space, with custom design carpets and bespoke wall graphics commissioned locally. All rooms feature modern technology and facilities, including a Smart TV, USB hubs, workspace, safe, and minibar on demand.

Set to open in April 2022, Novotel Melbourne Preston will present to guests a new onsite restaurant, The Stampton, offering an all-day menu of fresh and local homestyle food with a bistro twist. Designed to reflect the rustic charm of farmhouse, the restaurant offers indoor and outdoor spaces that evoke a sensory experience through quality touches, bespoke elements, and a focus on ambience and a pleasant marketplace atmosphere.

The hotel’s 16 meeting and events spaces have also been freshly renovated with new carpets, curtains, chairs, and an AV upgrade.