The time New Zealand has been waiting for has finally arrived. The government has officially moved the border reopening dates forward to accelerate the country's economic recovery, and the tourism industry could not be more thrilled.
- From 11:59 pm, 12 April, fully vaccinated Australian citizens and permanent residents can enter New Zealand.
- From 11:59 pm, 1 May 2022, visitors from visa waiver countries and visitors from other countries who already hold a valid visitor visa can enter New Zealand.
- Further information will be announced soon regarding options for visitors from non-visa waiver countries, which are currently due to come in from October.
Check the Covid-19 website for more information on requirements.
“This is certainly the news you have all been waiting for and follows the return of working holidaymakers, a boost for employers, especially within tourism and hospitality,” said René de Monchy, Chief Executive of Tourism New Zealand.
Tourism New Zealand has prepared itself to support international visitation. It will continue to expand on the groundwork of the previous years that has kept New Zealand present in its key markets.
“Over the last two years, Tourism New Zealand has maintained a presence off-shore, undertaking activity to keep brand New Zealand alive in our key markets. This has included consumer marketing, media, and social media as well as nurturing trade relationships,” explained de Monchy.
“This has helped support our key market consumer preference metrics and we have activity ready to go to continue building brand New Zealand and to support conversion as we get closer to welcoming back visitors.” For example, recently, a refreshed campaign to raise New Zealand’s profile as a destination was launched in Australia, followed by a nudge to inspire Australian ski season visitors in the coming months.
“Later in the year, we will build on this with the launch of our global campaign that will be strategically timed to encourage Summer FY22/23 visitation.”
It is vital to maintain travel trade relationships. De Monchy will be sharing more insight into this in Tourism New Zealand’s upcoming trade events.
As Tourism New Zealand looks forward to welcoming manuhiri, visitors, in the spirit of manaakitanga, the organisation will also continue to make its mark in the domestic market.
“Our work in this space over the last two years has shown that the domestic market has a critical role in providing a foundation for tourism in Aotearoa. Our work in this space includes the launch of new activity soon that encourages Autumn visitation.”
De Monchy concluded that he is excited to share more about the work Tourism New Zealand is doing to support the sector and be ‘visitor ready’.