Air New Zealand Highlights Māori Culture and Values in New Safety Video

As New Zealand reopens to the world, Air New Zealand has debuted a new safety video, drawing inspiration from the story of the Tiaki Promise. A promise that encourages both domestic and international visitors to care for our place, culture, and people.

The narrative follows Tiaki, a young man who boards a waka rererangi (flying canoe) and embarks on an adventure across Aotearoa (New Zealand). With the help of Air New Zealand and Julie (a character that represents the rest of New Zealand), he visits four Māori guardians, including Papatūānuku (the land), Tangaroa (sea), Tāne Mahuta (forest) and Ranginui (sky). He seeks advice from the guardians on ways to look after them better along his journey.

Jeremy O’Brien, General Manager of Brand and Marketing at Air New Zealand, shared that as people start to return to New Zealand, this safety video is an invitation to act as guardians throughout their stay here.

“We want tourism to build back better than it was before, and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act as guardians of our country. Our safety videos are world-renowned, and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything it stands for. It’s about being good hosts and good visitors.”

“Julie’s character in the safety video shows that caring for New Zealand isn’t something Tiaki can do alone. It requires all of us to follow the Promise and commit to protecting Aotearoa (New Zealand) for future generations to come."

“I’d like to thank Pou Tikanga and storyteller Joe Harawira, New Zealand Māori Tourism and the New Zealand Māori Arts & Crafts Institute for guiding us, right from concept to the building of the waka, and the cultural formalities we followed throughout. The collaborative effort has helped us share this story and the principles of Tiaki authentically.”

The airline worked closely with the New Zealand Māori Arts and Crafts Institute to design the waka and its carvings. It was taken to the different filming locations and flown on wires to fabricate realistic shadows and textures for post-production.

Cutting-edge LED stage screens, used in The Mandalorian TV series, helped bring the legends of Māori culture to life. This motion technology seamlessly blurred the line between the real world and the fantastical.

Tiaki and the Guardians will be shown across all Air New Zealand flights from Monday, 9 May 2022.