NoMo SoHo and its ownership, the international real estate and investment company, Sapir Corp Ltd., have debuted a curated NFT, making the hotel the first in the United States to offer guests an innovative way to make reservations with blockchain technology.
Nestled in the centre of fashion, design and culture in downtown Manhattan, the 26-story, 264-room NoMo SoHo Hotel, operated by Highgate, is the tallest structure in the SoHo neighbourhood, boasting panoramic views of the city skyline. It is home to the famed NoMo Kitchen restaurant and the newly opened Nina’s x Liquid Lab cocktail bar.
Facilitated by SolidBlock’s platform and technology, NFTstays, a selection of carefully curated NFTs are bundled with three- to six-night stays at NoMo SoHo Hotel. Guests booking these bundles will have access to exclusive preferred rates at competitive prices with the purchase of an NFT representing a signature part of the hotel, such as The Lovewall in NoMo Kitchen and “The Tunnel of Love,” the hotel’s main entrance archway. The bundles start with three-night stays and are priced from .41 ETH, which at launch is valued at USD$836. In addition to modern guestrooms showcasing 10-foot floor-to-ceiling windows and luxury amenities, additional benefits when booking an NFT include late check-out, complimentary breakfast, a welcome gift and more.
The owner of NoMo SoHo, Sapir, partnered with SolidBlock, a top tokenisation platform for real estate, to introduce this limited-stock NFT offering. Guests will have the unique chance to secure special NFT member rates with perks for their upcoming stay without being restricted to a specific date.
This motion to offer NFTs with hotel stay experiences follows Sapir’s recent development of Arte by Antonio Citterio, a luxury oceanfront boutique condominium in Surfside, Miami. It was here a $22.5 million condominium sale in June 2021 using cryptocurrency broke numerous records across the state. Titles include the first development to facilitate a cryptocurrency transaction, the highest price per square foot for a penthouse sold in Surfside, and the second-highest in Miami Beach since 2017.
“Our NFT offerings will provide NoMo SoHo with a competitive edge and, more importantly, flexibility for each of our discerning guests. As demand for the use of digital assets and digital currency increases across the globe, we are once again proud to serve as industry leaders. Through our partnership with SolidBlock, we are modernising our practices to accommodate tech-savvy audiences while laying the groundwork for the future of real estate, just as we’ve done with record-breaking sales at Arte in Surfside,” said Alex Sapir, Chairman of Sapir Corp Ltd.
“We are creating a new reality in the hospitality arena by providing our guests an innovative and attractive experience,” added Sharon Raz, CEO of Sapir Corp Ltd. “The guest will be able to secure the rates and simultaneously enjoy a secondary market reflecting the increasing demand for room nights and the revamp of the New York hospitality market post COVID. Making the connection between tangible services and non-tangible assets is an initiative which we intend to continue and develop offering many more advantages to the limited number of NFT holders that will choose to join us.”
According to Yael Tamar, CEO and Co-Founder of SolidBlock, the NFT will continue expanding and extending to utility solutions. “SolidBlock is reframing how we use NFTs by creating practical use cases using NFT technology to bring unique value to the hospitality sector and its guests. NFTstays helps hotels leverage Web3 blockchain technology to give their guests additional options and flexibility. This program will give the NoMo SoHo an edge to increase revenue and hotel occupancy rates.”