Sabre Recognised by IATA Airline as System Provider

Leading software and technology provider powering the travel industry, Sabre Corporation has been acknowledged as a system provider for airlines and travel sellers in the International Air Transport Association’s (IATA’s) Airline Retailing Maturity (ARM) index. This recognition validates Sabre’s commitment to developing scalable capabilities to create more personalised travel retailing that benefits airlines and intermediaries.

“Airline retailing means placing the customer at the centre of the air travel shop/order/pay ecosystem,” said Yanik Hoyles, IATA’s Director of Distribution. “We are excited to see Sabre’s strong alignment with this vision as a recognised System Provider in the ARM index.”

The ARM Index was developed to assess the maturity of industry players in the journey to airline retailing. Replacing the previous IATA New Distribution Capability (NDC) and ONE Order certifications, the index extends the program’s scope beyond technical standards to identify the benefits of value chain collaboration and value creation. Debuted in November 2021, the program is founded on three pillars: 

  1. Capabilities Verification to measure the technical capacities for shop, order, pay, settle, account, and set up. 
  2. Partnerships Deployment to define the scalability of NDC-enabled offers across the value chain.
  3. Value Capture Compass to record potential value captured along the journey of retail transformation.

Sabre is very proud of its inclusion in the ARM index as they support IATA’s shift toward a more layered and multi-faceted perspective of airline retailing.

“From the very beginning, we’ve approached NDC as a technical basis to deliver a more personalised traveller experience. We named our program “Beyond NDC” to signal a focus not only on ticking boxes on a technical capability checklist, but also on a longer-term retailing vision and the value that NDC contributes,” said Kathy Morgan, Vice President, Channel Delivery, Sabre Travel Solutions. 

“Sitting at the crossroads of travel, we listen to our customers on both the supply and demand sides of our travel marketplace, integrate their feedback, and innovate across our portfolio so that our products scale end-to-end, not just for individual players in the ecosystem.”

The technology company has an active NDC roadmap for the remainder of 2022 to continue advancing its capabilities. 

Dynamic air pricing for NDC offers will be available with the recent launch of Air Price IQ within the Sabre Retail Intelligence suite, allowing airlines to optimise offers in real-time with market-leading machine learning and data analytics capacities. 

In addition, support for exchanges will be added to the current cancel, void and refund capabilities, delivering robust servicing functionality. Radixx, which offers solutions for low-cost carrier airlines, is also expected to become certified under the ARM index as an airline IT provider later this year.

Currently, Sabre is in discussion with over 25 leading airlines regarding the sale of their NDC offers in the market.

Sabre is actively engaged with Singapore Airlines, Qantas, Lufthansa Group, Qatar Airways and United Airlines, and more. NDC offers from these airlines will be available in the following months via Sabre’s Offer and Order APIs, agency point of sale, Sabre Red 360 and online booking tool, GetThere.