Australian Airline Reveals Radical New Uniform Design

Stepping away from what most passengers might be used to, Australia's new low-cost airline Bonza has unveiled its first uniform.

The 'wear it your way' range aims to allow team members to let their individual personalities shine with various 'mix and match' options. It also features Australian aviation's first-ever white custom sneakers and cotton t-shirts.

Carly Povey, Chief Commercial Officer at Bonza, explained that the brief was clear: Create a uniform that Bonza legends will wear with pride.

"We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group.”

With no 'grooming guide' for team members, instead cabin crew, pilots, operation centre and office staff will be able to style various looks however they like, with Povey adding that there is an option for every employee.

The looks include tailored shorts which can be worn with the white cotton t-shirt and blazer which features purple trim and the Bonza values stitched inside on the lining. There's also a pant option, shirt dress and sleeveless coat.

Pilot uniforms are not exempt from a bit of Bonza personality with the addition of purple lining in the blazer, inside of the shirt collar and on-shirt logo. And in another break from tradition, there's no pilot hat.

Bonza's initial route map includes 27 routes to 17 destinations.