NZ Tourism Revival Can Fend Off Recession

According to Tourism Industry Aotearoa (TIA), the tourism revival can fend off New Zealand’s recession with the right people in place.

Referencing the latest forecasts by Infometrics, Infometrics “Economic growth will only remain in positive territory thanks to the impending revival of the tourism sector”, said Brad Olsen, Principal Economist and Director at Infometrics.

“What we need now is great people to join us at this defining time,” said TIA Chief Executive Rebecca Ingram.

portrait of TIA Chief Executive Rebecca Ingram.

TIA Chief Executive Rebecca Ingram

A recent survey by TIA found that 75 percent of tourism businesses are currently recruiting, and 58 percent of roles on offer are full-time positions. This bodes well for a strong start if the industry can get the right people in the right place and in the right roles.

Seventy percent of the survey respondents are paying at least the Living Wage, with 63 percent offering flexible working arrangements, 33 percent offering free meals, and 22 percent providing staff with accommodation. A wide range of other benefits is available across more than 30 different roles in the industry, including everything from bike mechanics to marketing and sales roles, operations managers and sea kayak guides.

“It’s a fantastic time to be joining tourism. There is a palpable air of optimism across the industry,” said Ingram. “The full reopening of our borders this week will be momentous for Aotearoa New Zealand, and it is exciting to reach this stage.”

This summer will allow much of the tourism industry to return to the black and share their passion for New Zealand as it fends off a recession.