To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide.
Travelling can be about fabulous bucket-list destinations, dining in world-class restaurants, or local food at hawker stalls. However, Marriott recognises that there are likely also those unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments. With the new Marriott Bonvoy campaign, the company aims to inspire travellers to embark on their next journey in the Asia Pacific.
"We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. All these little moments make big memories and leave you craving for your next adventure," said Bart Buiring, Chief Sales and Marketing Officer, Asia Pacific, Marriott International.
In collaboration with The Secret Little Agency, a Singapore-based creative company, the campaign will feature playful, authentic, and fast-paced production films shot across Malaysia, Indonesia, Japan and New Zealand. From wading through the murky but scenic green rice terraces in Bali to getting caught in the lively celebration of Holi in India, Marriott Bonvoy invites travellers to take their next trip and enjoy these spontaneous moments of travel.
'Here' is available across the Asia Pacific region in digital and out-of-home media. The campaign film and visuals will be prominently showcased across several locations, including Seoul's Gimpo Airport, Tokyo's bustling Shibuya Metro Station and Melbourne's Central Station. The campaign will also show on select inflight entertainment and across digital and social channels.
Travellers are invited to join the conversation and share their travel moments on Instagram and TikTok with the hashtag #TravelMakesUs.
