Sonder Launches Dedicated Chain Code for GDS and Expands Reach into Corporate Travel

big sign wth the words HOTEL in glowing neon aquamarine lights

Leading next-generation hospitality company Sonder Holdings Inc. continues to redefine the guest experience through technology and design with the launch of its own dedicated chain code, SS. This strengthens its presence on the Global Distribution System (GDS), making it easier and quicker for agents to search for Sonder availability on Amadeus and Sabre, two of the top travel reservation systems.

To accomplish this, Sonder has launched a Connectivity Switch platform in partnership with RateGain Travel Technologies Limited, the single largest global processor of electronic hotel transactions.

"Partnering with Sonder will give their inventory the broadest exposure to all distribution channels, including the top GDS platforms, at a time when demand for corporate travel is rebounding, and business travellers are seeking new accommodation options which break the mould of a traditional hotel," said Chinmai Sharma, President, RateGain, Americas.

In Q2 2022, Sonder boosted corporate travel accounts to almost 400, up from 250 the previous quarter, and quadrupled them during the year's first half.

With an offering of both hotel and apartment-style properties in over 40 markets worldwide, Sonder caters to business travellers, digital nomads and groups booking long-term stays. Many of Sonder's spaces offer a comfortable place to unwind and work remotely, with fully-equipped kitchens, living rooms, multiple bedrooms and en-suite laundry. With an app-driven experience, Sonder guests can do self-check-ins and access instant support 24/7.

A Sonder survey earlier this year found that 92 percent of business travellers in the United States of America considered the design of their accommodation important, 11 points higher than all travellers surveyed.

"With the rise of hybrid and remote working, as well as trips that combine business and leisure, a new cohort of corporate travellers are demanding the type of flexible accommodation Sonder offers," said Kristen Richter, Vice President of Sales at Sonder. Millennial and Gen Z guests, in particular, appreciate our 'Instagrammable' design and frictionless app-enabled service."