S Hotels have turned to IDeaS, a SAS company, the world’s leading hotel revenue management software and services provider, to enhance profitability across three key properties in Thailand.
Santiburi Koh Samui, SAii Phi Phi Island Village, SAii Laguna Phuket – will see the implementation of IDeaS G3 Revenue Management System (RMS) to obtain higher forecast accuracy, improved daily pricing optimisation by room type, and automated common pricing tasks, allowing the group’s revenue team to focus on revenue strategy.
IDeaS G3 RMS will help the hotel group drive higher retail demand and increased profitability. Coupled with a detailed digital marketing strategy, S Hotels anticipates double revenue from its booking channels in the upcoming year compared with pre-pandemic levels with the new approach to revenue management.
“As a rapidly growing hotel group, we focus on best practice solutions that optimise hotel operations and deliver superior guest experiences. We have adopted IDeaS G3 RMS across key properties in Thailand to enhance our approach to dynamic pricing and increase profitability,” said Nicolas Durand, vice president of revenue strategy and partnership, S Hotels and Resorts.
IDeaS G3 RMS will allow S Hotels to automatically evaluate demand fluctuations and competitive changes to aid the hotel in deploying optimal pricing and inventory control decisions. The system learns continuously and adapts to how pricing and controls impact booking patterns and demand to improve outputs and drive hotel revenues.
“In a recovering travel market, hotel groups need to focus on driving demand from the most profitable channels. IDeaS is excited to be working with S Hotels to automate key revenue management tasks so that the group can enhance pricing by room type, ultimately helping attract the right guest at the right price,” said Jurgen Ortelee, managing director of APAC, IDeaS.
Automation is integral to S Hotels’ overall revenue management strategy. The group acknowledges the need to adjust quickly to ever-changing market dynamics, and adopting IDeaS G3 RMS will help free up revenue managers so they can focus on value-added tasks.
