Less than half a year after the Spanish hotel group Meliá Hotels International announced its partnership with Vietnam's most prominent domestic hotel owner, Vinpearl, the migration of properties is set to be completed this month.
Twelve former Vinpearl hotels and resorts across Vietnam have joined Meliá's portfolio, rebranding as Meliá Vinpearl. The last property, Meliá Vinpearl Hai Phong Rivera, will finalise its transition by the end of September.
With the rebranding has come changes in gastronomy, wellness and sustainability as Meliá brings Spanish warmth, hospitality, and heartfelt service to each hotel.
"We want to create contemporary dining destinations where hotel chefs, mixologists and F&B associates are plugged into global and local consumer trends and are constantly innovating when it comes to taste, design and food culture," said Steve Nunan, Senior Director of Business Development South East Asia for Meliá Hotels International. "Some of the best sky bars in the country will be at our urban Meliá Vinpearl hotels. We'll draw on our successful concepts to create must-visit places with the best views and delicious tapas."
Concepts from existing Meliá properties will be brought to resort destinations, such as Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Cua Hoi Beach Resort, and Meliá Vinpearl Cua Hoi Beach Resort. An example is Merkado, a buffet restaurant that combines authentic Mediterranean cuisine with a live cooking station.
Melia's global spa concept, YHI Spa, will be brought to all the Vinpearl properties that already have an existing spa. More than just a calming and relaxing oasis for guests, the spa will use natural, ecological products as part of the company's sustainability vision.
"Sustainable, traceable products, and a focus on local produce, as well as switching all the bed linen to organic bed linen, are just some examples of what we're doing when it comes to the environment," added Nunan.
Taking advantage of Melia's strong distribution channels and international recognition, Meliá Vinpearl properties can now be booked via the corporate website. This month the company began the largest sales blitz in the country.
"Vietnam is an extremely important market for us, and now that the transition is complete, it's time for us to reach a wider audience," explained Nunan. "Not only do we have our expanded sales team throughout Vietnam working on a sales blitz in the first week of September, but we also have all our GSOs worldwide from America to Europe, taking action."
Despite a short timeline for migrating the properties into Meliá, the transition was a seamless process.
"Both parties have remained focused during this time with a shared goal and vision for the collaboration," said Nunan. "We are already moving ahead with new and promising ideas that have come out of this alliance."
The first property to enter the fold was Vinpearl Quang Binh, renamed Meliá Vinpearl Quang Binh, in March 2022. Since then, ten other Vinpearl properties have made the shift. These include: Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Hue, Meliá Vinpearl Danang Riverfront, Meliá Vinpearl Nha Trang Empire, Meliá Vinpearl Ha Tinh, Meliá Vinpearl Cua Hoi Beach Resort, Meliá Vinpearl Tay Ninh, Meliá Vinpearl Phu Ly, Meliá Vinpearl Thanh Hoa, and Meliá Vinpearl Cua Sot Beach Resort.
