Extended Stay America has introduced a new extended-stay brand, Extended Stay America Select Suites. For value-conscious guests staying on average 30-plus nights, the new brand offers more services and amenities with the same apartment-like room design as the flagship Extended Stay America brand. At the new suites, guests only pay for what they need, resulting in more savings and extended value. On the other hand, for franchisees, the new brand delivers a value proposition of low costs and financial efficiency.
With the addition of the new brand to Extended Stay America's portfolio, guests and franchisees can select from three different brands at three different price points.
"By staying true to our core pillars of serving extended stay guests with affordable accommodations, practical amenities, and genuine goodness, this is a win-win for Extended Stay America, our guests and associates, and our franchise stakeholders," said Greg Juceam, President and CEO, Extended Stay America.
Extended Stay America Select Suites properties were designed with guests in mind, featuring essential amenities such as spacious, apartment-like suites, fully equipped kitchens, free Wi-Fi, pet-friendly rooms, and onsite laundry. With an adjustable front desk and cost-efficient operating model, franchisees will appreciate that the brand is well-positioned in today's market. The new brand will launch with nearly 100 properties located in 30 states across the country.
"The extended stay segment is experiencing extremely strong fundamentals. Developers, lenders, and many who have focused on the transient or upscale segments are now interested in investing and building in the extended stay segment," said Mark Williams, Managing Director, Franchise Development, Extended Stay America. "The Extended Stay America Select Suites brand will be especially attractive to hoteliers for its low cost and the potential for an attractive return on investment."
The addition of Extended Stay America Select Suites will further strengthen the company's distribution platform, consolidating its position as the most powerful in the industry for meeting the unique needs of extended stay guests.
