DayAway established itself in Singapore, Hong Kong, and Thailand in 2021 before taking it a step further to Australia and the UAE in 2022. Martha Waslen, founder and CEO of DayAway, has continued to develop unique and compelling offerings.
Intentionally designed to provide a digital platform for booking luxury hotel and resort experiences, DayAway initially provided guests with access to memorable experiences at some of the world’s most prestigious hotels and resorts, including Raffles Singapore, Rosewood Hong Kong, the Sindhorn Kempinski Bangkok, Jackalope Hotel Mornington Peninsula, Victoria and the Waldorf Astoria Dubai Palm Jumeirah.
These luxury daytime diversions included leisure time on a chaise beside their azure pool with cocktails or a revitalising treatment at their spa with a delightful F&B offering such as an indulgent afternoon tea or signature dining experience, which would usually only be able to be enjoyed as an overnight guest.
As DayAway gained momentum and created a vibrant community, it has subsequently evolved into a platform expressly for members offering a wealth of new benefits.
DayAway is now delighted to be in its first year as an exclusive Membership Marketplace for curated luxury experiences.
As such, it is the world’s first membership for accessing daytime experiences and privileges at the world’s leading luxury hotels and resorts on one centralised discovery, booking and redemption platform.
DayAway has created the ‘Fine Hotels + Resorts’ of daytime experiences and benefits that members may use at their favourite hotels, close-to-home and whilst travelling using its state-of-the-art membership app. This allows them to gain travel privileges at the touch of a button.
Annual membership for DayAway is available for US$500 a year with benefits including access to exclusively designed daytime experiences, up to a twenty percent discount at the hotel spa, and up to twenty percent discount on all of the property’s F&B.
The benefits include up to thirty percent discount on the same day room bookings, access to hotel facilities including pool, spa, gym, tennis courts, private dining and meeting rooms, and community events such as invitations to hotel openings.
Highlights Waslen, “I am thrilled with the response to DayAway’s new business model, both with the excitement from new guests who have chosen to join our community as members and with further luxury hotels, travel brands and corporate partners contributing to our ever-expanding value proposition and the brand story moving forward.”
The technology developed by DayAway for total revenue management is ground-breaking for the travel and hotel industry as up until now, there has been no centralised platform to incentivise guests to spend more leisure time at their favourite hotels during the day.
Whether they travel and want to book experiences at multiple hotels or enjoy a luxury experience closer to home.
The DayAway Platform provides innovative software for hotels and lifestyle partners to sell guests' experiences and new market segments with its seamless booking process for guests looking for daytime experiences and daily hotel benefits.
This includes a seamless Business to Consumer front end, one platform to browse thousands of experiences, a seamless booking process, in-app reservation management, loyalty, rewards, and recommendations.
An integrated Business to Business back end includes inventory management software, revenue optimisation tools, data analytics and transparency and white-label solutions.
Research shows 450 million members in the top 5 hotel loyalty programmes alone book for the benefits of overnight stays.
Yet, none of these programmes incentivises loyal customers to enjoy the many amenities and curated experiences within their portfolios when they are not in-house guests. As a result, they are missing a valuable opportunity to engage with their target audience day-to-day instead of just stay-to-stay.
“DayAway helps hotels engage with their target audiences with higher frequency, providing a channel for them to market more than just rooms whilst their guests are travelling,” said Waslen.
Waslen later said, “We support our hotel partners by creating awareness of their dining, wellness, and other curated experiences, which enhances loyalty with existing guests and engages new guest segments by marketing experiences and amenities first.”
DayAway provides an innovative solution with the tools and marketing channels for hotels and resorts to diversify and expand their revenue streams beyond selling guest rooms only.
Incentivising guests to engage and make the most of their facilities, from F&B outlets to meeting rooms and leisure facilities, including swimming pools and spas.
