A recent survey has indicated that targeted education and support programmes will create a better understanding of responsible drinking.
The annual survey by the NZ Alcohol Beverages Council aims to understand New Zealander's views on how alcohol is perceived across a number of issues.
One question asked what respondents thought of alcohol education programmes in schools and 76 percent agreed that this will reduce alcohol-related harm.
New Zealand Alcohol Beverages Council executive director, Virginia Nicholls has said that the research will have a great impact on today’s youth generations.
“All the research tells us that the earlier you can start talking to teenagers about drinking the less likely it is they will become hazardous drinkers, or start drinking at all, which is why education programmes are so important,” said Nicholls.
Since 2019, the Tomorrow Project, a social change charity governed by Spirits NZ, NZ Winegrowers and the Brewers Association, has funded the Life Education Trust to deliver ‘Smashed’, a theatre-in-education programme that included an interactive workshop for 12 and 13-year-olds.
The programme also provided practical information on what a standard drink was and counting drinks, and talked about safe drinking, binge drinking, peer pressure, better decision making, and availability of zero-and low-alcohol drinks.
Independent research showed the programme was supporting positive changes to youth drinking culture.
“The evidence suggested pupils who attended the programme gained an increased awareness of how different forms of alcohol-related harm might impact them and their peers,” Nicholls said.
“It is encouraging to see that in NZ in 2022 fewer young people drink and drink less hazardously, with 57.1 percent of 15 to 17-year-olds having had alcohol in the past year which is 17.4 percent less (74.5 percent) than 2006 and 2007,” added Nicholls.
According to the NZ Youth 2000 survey an increasing proportion of secondary school students are choosing not to drink. The proportion of secondary students who have never drunk alcohol increased markedly from 26 percent in 2007 to 45 percent in 2019.
Over time, young people are drinking less often. In the total student population, young people who used alcohol in the past month fell between 2007 and 2019 from 49 percent in 2007 to 34 percent in 2019.
