Six hundred plus luxury travel aficionados joined Travel Associates for the inaugural Luxury Travel Event on Sunday, 30 April 2023, proving that travelling in style is very much in favour.
The exclusive event, hosted by Australia’s leading network of luxury travel advisors, saw guests connect in person with hand-picked travel partners, including ultra-luxury cruise lines, boutique tour operators, first-class airlines, and 5-star hotels and resorts.
Heralding a new age in consumer travel events and without a single trade stand in sight, guests enjoyed one-on-one time with these one-of-a-kind travel partners and with the personal support of Travel Associates' expert travel advisors to find their next inspiring travel destination.
“Travel Associates’ luxury product collection is handpicked, then tailored to each client, allowing us to negotiate benefits no one else can exclusively. Our experiences cannot be googled. We offer an exceptional and highly personalised service,” said Danielle Galloway, Flight Centre Travel Group’s Global Managing Director of Luxury Leisure and Independent Brands.
Galloway elaborated that the Luxury Travel Event was first designed to showcase the company’s identity and processes as a brand. The Managing Director emphasised that connecting with the guests was part of the company’s DNA.
“We love nothing more than bringing this to life by working with our incredible partners to connect them to future clients in a personal and immersive way.”
With regards to style travel, Galloway had noticed client trends change. Clients tended to be younger, time-poor and keen to experience the world after the challenges faced by all during the pandemic.
“Our clients know that the best advice and those ‘one of a kind’ a trusted and expert travel professional can only deliver magical moments.”
A boutique cinema hosted a line-up of immersive presentations from the best of the best suppliers, showcasing desired destinations and one-of-a-kind experiences. Attendees were also treated to wellness massages by Chiva Som and COMO Shambala, cultural exhibitions, canapes, champagne, and luxury gift bags.
Celebrating 25 years of designing bespoke travel, focusing on a seamless end-to-end customer experience, Travel Associates is the leading luxury travel agency in Australia & New Zealand. The brand's heart is the Best of the Best, with 250 advisors across Australia and New Zealand and a network of 65 businesses.
Around 70 percent of The Luxury Travel Event guests were new to the Travel Associates brand.
