The Body Shop, the original ethical British beauty brand, is launching a new campaign in India, showcasing three incredible female change makers who embody the brand’s new signature, “changemaking beauty.” The campaign aims to celebrate and inspire everyone to believe in their own power to effect positive change in the world.
The campaign features three trailblazing women who have made a significant impact in their respective fields: Shefali Shah, renowned Indian Actress, Bala Davi, Indian Women’s Football Forward and Anny Divya, the youngest female commander to fly a Boeing 777. In the campaign film, the three women draw from their life experiences, united in their belief in the power of positive change. Each in their own way, the three women are inspiring examples of self-expression, resilience, and self-love.
“At The Body Shop, everything we do is about creating positive change, for you, for communities and for our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power,” said Harmeet Singh, Body Shop’s VP of Marketing E-Commerce & Product, Asia South.
Established in 1976 by entrepreneur and activist Anita Roddick, The Body Shop is a truly unique brand and pioneered the philosophy that business can be a force for good. This ethos is encapsulated in its purpose ‘to exist to fight for a fairer and more beautiful world.’
"We hope this campaign will inspire people in India to recognize their own power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women,” added Singh..
The campaign consists of a series of videos and social media posts, showcasing the stories and work of Shah, Davi and Divya and featuring some of The Body Shop’s most loved products.
