Cathay Pacific has announced it is to bring customers a new contemporary range of plant-based dishes developed in collaboration with leading Hong Kong-based plant-forward restaurant, VEDA by Ovolo. This innovative partnership is expected to further enhance the wellness dining options available to customers.
The collaboration also aligns with VEDA’s and Ovolo Hotels’ ongoing Plant’d pledge to ethical eating, conscious cuisine and cutting-edge vegetarian dishes. The group was the first hotel brand globally to commit to a vegetarian-led offering. Cathay Pacific General Manager of Customer Experience and Design, Vivian Lo, said it was a great pleasure to announce the new partnership with VEDA.
“For Cathay, the difference is in the detail. We know inflight dining is something that is extremely important to our customers, and we carefully work with partners to bring them memorable experiences by sourcing ingredients, designing menus and preparing dishes with great attention to detail. By drawing inspiration from the breadth and variety of VEDA’s dishes, we collaborated with VEDA and Ovolo’s Executive Chef to develop a reimagined selection of plant-forward creations that reflect our brand values of thoughtful and progressive, and go beyond the norms of airline vegetarian meals,” said Lo.
Ovolo Hotels Founder and Executive Chairman Girish, Jhunjhunwala, added that Ovolo Hotels prides itself on being a leader within the industry.
“We believe the world changes; therefore, we continue to evolve. Through creative and delicious food, we want to ensure we are doing our bit to help preserve our environment, promote healthy eating and enhance the image of amazing vegetarian and plant-based dining. Our collaboration with Cathay Pacific aligns perfectly with this mantra, our Plant’d vegetarian pledge, and our wider ‘Do Good. Feel Good’ sustainability commitment,” said Jhunjhunwala.
As Cathay Pacific has moved towards becoming a more sustainable airline, it has constantly improved its operations with sustainable practices to deliver refined dining experiences. The airline has strived to lower its carbon footprint through its food and beverage offerings by exploring plant-forward alternatives and innovating recyclable cutlery.
In 2022, the airline removed 56 percent of its single-use plastic consumption (based on 2018 figures). The collaboration with VEDA has marked the beginning of a series of refreshed experiences for customers, from inflight meals to beverages. Cathay Pacific officials said that the airline will unveil other inflight dining enhancements in Premium Economy and Economy class in due course.
