Heritage Hotels have been recognised for the second time with an international marketing award, having secured a silver in the 2019 HSMAI (Hotel Sales and Marketing Association International) Adrian Awards.
Announced this week in New York, the Silver Adrian Award recognises integrated marketing campaigns for consumers. The award acknowledged Heritage Hotels' efforts in maximising its direct bookings, occupancy, and revenue during the New Zealand July 2019 school holidays period.
“Receiving further global recognition of our website and digital campaigns is another great honour for Heritage Hotels and our agency partners NextGuest Digital and Central Station, who worked with us to deliver a world-class website user experience and a digital marketing campaign that delivered the results,” said Graham Yan, chief executive of Heritage Hotel Management Ltd.
The Adrian Awards recognise inspiring best practices in sales and marketing for the hospitality industry. Campaigns are judged in the categories of advertising, digital marketing, integrated marketing and public relations for their clarity of objectives, creativity, quality, content and overall results by 200 industry experts.
“This Adrian Award continues to reflect Heritage Hotels’ drive to deliver direct bookings to its hotels through the effective use of digital marketing channels and its award-winning website design," said Michael Bongiovanni, general manager Asia Pacific for NextGuest Digital.
"With NextGuest Digital they continue to be able to realise their financial business objectives, whilst using best practice digital marketing and beautiful design to highlight the travel experience and drive direct bookings."
HSMAI is recognised globally for its commitment to growing business for hotels to achieve sustainable hotel revenue growth. The association provides hotels and agency partners with the tools and insights to fuel sales and optimise revenue.
The awards were presented at a Gala Event in New York on the 21 January 2020.
The award-winning website is available for viewing at website www.heritagehotels.co.nz