Salter Brothers has announced the launch of its hotel management platform, Salter Brothers Hospitality. The platform has been designed to cater to the need for a dedicated service for central and regional boutique lifestyle accommodation management, with expertise from CBD influence. Since purchasing a range of hospitality providers, Salter Brothers aim to merge all brands onto a single platform.
The platform will encompass all 17 retreat hotels and estates operated by Salter Brother, including the more than 20 restaurants and bars, eight spa and wellness facilities, and Spicers Scenic Rim Trail, which is one of the most significant ecotourism ventures to have ever opened in Queensland, with campsites and 38 rooms.
The assets are said to generate more than $110 million annually, and a staff of more than 500 people. Salter Brothers Hospitality also directly employs over 40 staff members from its international office in Vietnam, as well as Sydney, Melbourne, and its head office in Brisbane.
The new platform has been part of Salter Brothers Hospitality's growth plan, which has seen an expansion of the number of properties operated under Ardour Hotels and Estates, Spicers Retreats and Lodges, and Spa Anise brands, and further development of high-quality restaurants and bars.
Ardour Hotels and Estates is expected to officially launch onto the market in 2024, which has been specifically designed to cater to large groups, events, and corporate guests.
Spicers Retreats and Lodges is one of Australia's premier retreat and lodge brands, with a portfolio of 14 locations across New South Wales and Queensland.
Managing director of Salter Brothers Hospitality, Paul Salter, said that the launch of the platform is a major milestone for the company.
"Over the years, we have had many enquiries for us to manage assets on behalf of owners, but our main focus has always been on the management of our assets. Now, with the number of assets we are operating in our hotel and retreat portfolio, it warrants us establishing the hospitality platform as a stand-alone division, and we will be announcing a number of senior appointments in the coming weeks," said Salter.
"Whilst we will continue to grow our branded portfolio of assets, we will also seek to provide our unique skills and capability to the broader hospitality sector in Asia Pacific. In Europe and the United States, third-party management is the predominant operational model over hotel management agreements (or HMAs), which exist in this part of the world – we expect this model to change over time and there to be a growing demand for this type of service in the Asia Pacific region."
The group's portfolio is set to almost double its properties in 2024.
