Sheraton Hotels and Resorts has unveiled Gatherings by Sheraton, the storied brand’s new program. The weekly experiences aim to help guests and locals feel inspired by the stories and cultures of communities around the world, and ultimately get more out of their travels. As part of the initiative, Sheraton and Reese’s Book Club (RBC), a part of Candle Media’s Hello Sunshine, have partnered to launch the first-ever Reese’s Book Club x Sheraton Lobby Library at select Sheraton locations worldwide.
“Sheraton Hotels and Resorts, with its rich legacy, has always stood as a place where communities come together, and Gatherings by Sheraton is an extension of that ethos,” said Amanda Nichols, Global Brand Leader at Sheraton Hotels and Resorts.
“Given our commitment to being 'The World’s Gathering Place,' we’re excited to partner with Reese’s Book Club, the Internet’s biggest book club. Through books, we dream; through travel, we live those dreams. Now, guests and book enthusiasts from every corner of the globe can come together at Sheraton and create new stories, connections and memories.”
“At Hello Sunshine, we believe that books bond us. They have the incredible power to connect people across borders, cultures and experiences. The power of storytelling to inspire and connect a community are at the foundation of Reese’s Book Club, and we’re thrilled to partner with Sheraton Hotels and Resorts on this special program and continue to unite global communities and inspire conversation through the joy of reading,” said Sarah Harden, CEO at Hello Sunshine.
“We're excited to see how a shared love for books will create meaningful moments and lasting connections in Sheraton lobbies around the world.”
At the heart of the program, Reese’s Book Club x Sheraton Lobby Library, will pop up at select hotels worldwide, beginning with Sheraton Grand Los Angeles, on October 11th through to November 12th, and followed by Sheraton Centre Toronto Hotel and Sheraton Grand London Park Lane in early 2024. Sheraton’s new Lobby Libraries will serve as the official backdrop for the signature “Beyond the Page” moderated speaker series. The series will feature emerging and celebrated women authors from Reese’s Book Club’s curated network and book tours and signings. Guests can also discover the full back catalogue of Reese's Book Club picks, as well as new genres and local book selections, either by cozying up inside the Lobby Library, checking out a book to enjoy in the comfort of their guest room, or purchasing a copy to take home.
