La Quinta Introduces Holiday Hype-Up

Last-minute deadlines, performance reviews, unexpected travel—crossing that end-of-year finish line can be challenging for any business traveller. Enter La Quinta by Wyndham and its new Holiday Hype Machine. In this personalized video-sharing experience, users can create and share custom hype-up messages with co-workers, friends, and family needing an extra boost to conquer their holiday doldrums.

Bringing the Holiday Hype Machine to life, La Quinta enlisted the expertise of New York Giants wide receiver Sterling Shepard. No stranger to stirring up enthusiasm on the field, Shepard is one of football’s most energetic players, known for being the ultimate hype man for his teammates. This season, he’s officially adding a La Quinta uniform to his collection as Holiday Hype Man, firing up business travellers as he helps them tackle the obstacles keeping them from finishing the year on a high note. And it couldn’t be more needed; research shows that nearly one-half of the workforce hits “festive fizzle out” by December 18.

“Every great team needs a hype man, whether on a football field or in an office; success relies on teammates keeping you motivated through those challenging moments,” said Shepard. “I have always loved the holiday season, but as someone who spends much of my time on the road this time of year, I know first-hand how chaotic it can feel to balance it all. As La Quinta’s Holiday Hype Man, I’m ready to wear my hype man suit and help people crush those end-of-year to-dos!”

With a few simple clicks and a sprinkle of holiday magic, hype enthusiasts can activate the Holiday Hype Machine to send personalized, hype video messages from Shepard, sure to get their loved ones jingling through the holiday – and end of fiscal – hustle and bustle. Answer a few questions about the recipient—What kind of traveller are they? What do they need to be excited about? And voila, the Holiday Hype Machine generates a custom hype video from Sterling that can be shared via email or text. Recipients can also share on their favourite social media platforms or click to create a hype video.

“We know our guests are champions at juggling it all while on the road — but it’s no surprise that there’s always extra pressure around the holidays to get things done,” said Krishna Paliwal, president of La Quinta by Wyndham.

“That’s where La Quinta comes in. Our job is to be the bright spot in your journey, taking care of the little things—reliable Wi-Fi, a comfy bed, a filling breakfast, a great fitness centre and now, spreading some extra hype —so that you can focus on the big things and get the job done right.”