Curio Collection Debuts in Vietnam

© 2024 Hilton

Hilton has announced the opening of La Festa Phu Quoc, Curio Collection by Hilton, the first Curio Collection by Hilton property in Vietnam. As part of a global collection of individually remarkable hotels in sought-after destinations around the world, each hotel evokes a bespoke story through distinctive architecture and design, world-class food and beverage offerings and curated experiences, and La Festa Phu Quoc has its own enchanting story to tell.

“We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry demonstrates our great growth momentum and the appeal of Hilton’s brands across Asia Pacific – all positioning us well to capture the growing travel demand in one of the region’s most exciting destinations,” said Alan Watts, president of Hilton in the Asia-Pacific region.

An enduring narrative weaves through every aspect of the resort’s design story. Inspired by a romantic encounter of a young couple who met on the island and travelled the world together pursuing an artist’s life, La Festa Phu Quoc is a vibrant curation of the couple’s experiences in the coastal town of Amalfi, Italy, and a reflection of Phu Quoc’s distinctive culture and people. Every corner of the resort exudes an air of refined adventure, with breathtaking architecture that mirrors the charm of the renowned Italian coastline, and delightful nooks that celebrate a captivating mosaic of colours.

Overlooking a stunning beach with spectacular sunset views, the resort is a stone’s throw away from popular attractions, including the Hon Thom Cable Car, Kiss of The Sea Show and Kiss Bridge, and is a 25-minute drive from the airport.

“The opening of La Festa Phu Quoc, Curio Collection by Hilton is a great addition to the Collection with its Amalfi Coast-inspired design, views overlooking the southern coast of Phu Quoc and Italian cuisine and culinary experiences,” said Jenna Hackett, global brand head, Curio Collection by Hilton.

"Curio Collection by Hilton's Vietnam debut reaffirms our commitment to expanding the brand across the region, and this momentum will continue with upcoming openings of other remarkable properties in some of the world's most sought-after destinations.”

With a total of 197 rooms and suites, La Festa Phu Quoc reimagines the beauty and sun-kissed landscapes of Italian coastal towns with carefully crafted interiors and a bright, warm colour palette to create visually stunning aesthetics. Room amenities include 19-69 Capri bath products, which draws inspiration from Villa Malaparte in Italy and the classic 1963 film 'Le Mépris'.

“The launch of La Festa Phu Quoc reaffirms Sun Group’s focus and ambitions in creating destination-focused lifestyle offerings that enhance Phu Quoc’s appeal and setting new standards of hospitality in Vietnam," said Dang Minh Truong, chairman, Board of Directors, Sun Group.

"More than a vibrant embodiment of the dazzling Amalfi dreams from Italy, La Festa Phu Quoc is also poised to capture the island’s beauty. Through the resort, we are confident that guests will be able to immerse themselves in unique adventures through layers of emotionally-rich and aesthetically-refined experiences.”