Marriott International, Inc., has underscored plans to grow its footprint in Türkiye with the expected addition of more than 20 properties and nearly 3,000 rooms by the end of 2025. During a recent visit to the country, Marriott president and chief executive officer, Anthony Capuano, highlighted the company’s continued expansion in Türkiye, which is expected to generate thousands of new jobs reflecting growth in the country’s travel and hospitality sector.
Marriott’s long history of successful operations in Türkiye for over 40 years has provided the company with a strong foothold in this market, which continues to be an important part of the company’s growth strategy in Europe. In the past five years, the company has nearly doubled its footprint in the Turkish market, where it currently has a portfolio of over 50 properties and more than 8,000 rooms across seven cities and 20 brands.
“Türkiye is a sought-after destination with its rich culture and heritage, natural landscapes, breadth of travel experiences and authentic hospitality,” said Capuano.
“Marriott International is proud to have the opportunity to contribute to the ongoing growth and diversification of the country’s travel sector through our longstanding presence and robust growth plans in the market.”
During his tour of the country, Capuano met with ownership groups and developers to discuss Marriott’s plans for continued growth in Türkiye. Capuano also visited hotel teams, where he emphasized the company’s commitment to associate development and the importance of building a pipeline of diverse leadership talent in Türkiye. Plans include the upcoming launch of a dedicated program for the market in collaboration with a hospitality school, which will offer students an opportunity to study and gain a diploma while getting firsthand training and work experience at Marriott properties in Türkiye.
Marriott has also continued to focus on supporting a culture of inclusion. Last year, the company launched its Female Leadership Initiative in Türkiye, which is designed to provide high-potential women leaders with a bespoke development program that prepares them for the next level of their careers.
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