Sofitel has presented its new campaign film, "The Encounter", set in a world where one can spread their wings and wander, exactly as one wishes. The short film was immortalised in the Sofitel Mexico City Reforma, an iconic hotel that has united past and present at the heart of a city with a rich culture, and the ideal location to embody the brand's striking new vision.
The film stars Sofitel global ambassadors, actors Gillian Anderson and Dali Benssalah, who play two celebrities, two free minds, living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom.
“I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City,” said Anderson.
The short film focused on two different stories. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience. For the other, wellness, sport, adventure and laughter with friends. The result is a two-and-a-half-minute film about the beauty of how two lives, two free minds from different and diverse cultural backgrounds, intersect until they finally meet.
“This video symbolised Sofitel’s new positioning: a desire to create encounters between cultures, people and ideas - the very definition of Sofitel's DNA. An invitation to discover the local culture, to open up to others, and to live the Sofitel experience to the fullest, while remaining true to one’s self at all times,” said Nicolas Gronier, VP of global marketing at Sofitel.
"This campaign beautifully conveys this concept and the brand’s values. The French zest comes to life with the open mindsets of the two protagonists. The heartfelt service culture is illustrated by the discreet (yet essential) contributions of the Sofitel team members."
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