Building upon its legacy of delivering deep, restorative sleep for guests, Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 brands, has unveiled its next generation Heavenly Bed. Developed in collaboration with leading sleep experts, Westin associates, and guests, the next generation Heavenly Bed fortifies the brand’s mission and 360-degree wellness approach, empowering discerning travellers to not only maintain but enhance their well-being while travelling.
As the preeminent wellness brand in hospitality, Westin has long recognised sleep as a cornerstone of well-being. Many travelers are now considering a restorative night’s sleep as a pivotal part of their overall travel experience, a subject in which Westin has served as an authoritative source for decades. This new prioritisation in sleep quality has individuals seeking out new ways to optimise their sleep experience while travelling, as evidenced by the booming sleep sector,, which is expected to grow by over $400 billion by 2028. The legacy Heavenly Bed has not only paved the path for providing unparalleled comfort for travellers but spurred consumers’ interest in bringing their sleep experience home, with more than 500,000 Heavenly Beds sold since its official launch on the Westin Store.
Energised by its enduring success and prestigious reputation, Westin embarked on a multi-year journey to invigorate guests’ sleep experience and enhance travellers’ well-being at its more than 240 hotels and resorts globally.
“An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to providing the very best sleep experiences for guests around the world. In a culture that has long glorified busyness and productivity, Westin knows that a good night's sleep is paramount to guests’ overall well-being, which is why our iconic Heavenly Bed has resonated with travellers for decades,” said Brian Povinelli, senior vice president and global head of marketing and brand at Marriott International.
“Understanding the devoted fanbase the legacy bed has garnered over the years; our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”
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