Marriott International, Inc., has unveiled its plans to expand its portfolio in France with the expected addition of 10 properties with over 1,000 rooms by the end of 2025.
The anticipated openings will further strengthen the company’s footprint in France, where it currently has a portfolio of 69 properties with over 12,000 rooms across 16 brands and 29 cities, including Paris, Nice, Cannes, Lyon, Strasbourg, Marseille, Reims, Lille, Bordeaux and Toulouse.
"We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel,” said Alexandra Goguet, Vice President of Development, France and Benelux, Marriott International.
“With our captivating portfolio of brands, world-class distribution platform and Marriott Bonvoy, our award-wining travel program, we continue to drive robust growth opportunities with owners and franchisees in the market.”
Marriott has continued to see strong momentum for its select service brands in the market, with Moxy Hotels spearheading growth in the segment with three anticipated additions. Plans for the brand include the openings of Moxy Annecy and Moxy Paris Clamart are expected in 2024, followed by the addition of Moxy Nice, which is anticipated by the end of 2025. The innovative and playful lifestyle brand has already established itself in France, with nine hotels operating nearly 1,500 rooms. Other expected additions by the end of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East and Aloft Dijon, an adaptive reuse project of a former post office in the city centre.
“Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key city centres and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings while creating fantastic guest experiences.”
Marriott has also seen an opportunity for conversion and adaptive reuse projects in the luxury space. The company plans to strengthen its luxury portfolio in France with the highly anticipated opening of Hôtel du Couvent, a Luxury Collection Hotel, Nice, an adaptive reuse project of a convent originally built in 1604. In collaboration with Studio Mumbai, Studio Méditerranée and Festen Architecture, the property has been restored and will add 88 luxury guest rooms and suites to the market with its anticipated opening in the summer of 2024.
In the premium segment, Marriott expects to add a Tribute Portfolio Hotel in Mougins.
France is home to 16 of the brands in the Marriott Bonvoy portfolio; each serving differentiated experiences across traveller segments and travel purposes.
