INDIA | Wyndham has signed an agreement to develop a new Microtel property in India, marking the brand's debut in the Indian market.
Wyndham Hotels & Resorts has signed an exclusive development agreement with NILE Hospitality LLP to introduce its Microtel by Wyndham brand to India, marking the eighth Wyndham brand to debut in the country.
This strategic alliance enables Wyndham to leverage a leading regional third-party developer and operator to bring its award-winning brand to India.
With Wyndham's global presence and NILE's expertise across India, the Company anticipates opening 40 Microtel hotels by 2031, all of which will be direct franchisees of Wyndham, as part of its ambitious and robust growth strategy. The agreement underscores the Company's commitment to expanding in one of the world's most dynamic growing hospitality markets, where it currently has 60 hotels open throughout India and expects to grow by at least 25 percent in the next 18 months.
A pioneer in efficiency, Microtel by Wyndham is known for its modern design, exceptional service and value-driven guest experiences, making it one of the most trusted names in the economy hotel segment. Wyndham's agreement with NILE will see the development of the brand in key Tier II, III and IV cities, in line with India's infrastructure development cycle, with the first hotels opening in 2025. Each will have a minimum of 50 keys and feature meetings, social spaces, gyms, and other facilities based on the needs of the region.
"We continue to see incredible opportunity in India, which is why we're focusing our strategic efforts on introducing more of our diverse brands to the country. Microtel is an ideal example of a brand that can be purpose-built for the market and with the continued collaboration with trusted partners like NILE Hospitality, we can quickly scale to meet growing demand," said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage—a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of nearly USD $325 million in innovative technology investments over the past six years, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of approximately 110 million enrolled Wyndham Rewards members who make up more than a third of all check-ins globally.
"Wyndham is a proven partner for NILE and this is just the latest chapter in our combined growth story as we aim to collectively tap into India's rapidly expanding economy lodging segment. By introducing Microtel, we'll be able to propel development in a robust domestic market while further tapping into the scale and resources of the world's largest hotel franchisor. It's an ideal match and reflection of our shared ambition to grow and build together," said Vikram Singh Chauhan, Founder and CEO, NILE Hospitality LLP.
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