CHINA | Marriott had a record-high year of signed deals in 2024 within the Greater China Market, with an average of three projects a week.
Marriott International, Inc. has announced another strong year of growth in Greater China in 2024, with a record-high 161 signed deals, representing nearly 31,000 rooms, in the region – averaging at least three projects signed each week.
Starting 2025 on a strong note in Greater China, the company also announced that it has signed an agreement with SCHotel Investment and Management Group, marking the expected return of the Design Hotels brand to Mainland China, further expanding its brand offerings in the region. Habo Hotel Shanghai, a member of Design Hotels, is anticipated to open in October 2025.
“2024 was a landmark year for Marriott International in Greater China.” said Yibing Mao, President, Greater China, Marriott International.
“We accelerated development with record number of signings, celebrated 50 years in the region, forged strategic collaborations and expanded into new markets. This strong momentum is testament to our '3+2+1' growth strategy that relies on three paths to win, Best Brands & Experiences, Most Loyal Members, and Be in More Places, which fully aligns to market needs. Looking ahead, we reaffirm our long-term focus on Greater China, enhancing our portfolio to offer more diverse stay options for guests and drive greater value for owners.”
Marriott continued to strengthen its luxury presence in Greater China, with the luxury segment showing momentum in the region. In 2024, the company solidified its presence in the luxury space with a 73 percent increase in the number of rooms signed in Greater China, compared to 2023. Some of these notable signings in key destinations include Shanghai (the second St. Regis Hotels & Resorts and the second EDITION Hotel), Xiamen (The Ritz-Carlton), Wenzhou (The Ritz-Carlton), Sanya (W Hotels), Hangzhou (W Hotels), and Shenzhen (The Luxury Collection and the third JW Marriott Hotel).
In 2024, the company further expanded its premium brand presence in the region by signing more than 30 agreements, representing an 88 percent increase in signed deals compared to 2023, including agreements that are expected to mark the company’s entry into seven new destinations. Marriott closed the year with 285 open premium brand properties in Greater China, with 151 in the pipeline. Notably, Sheraton Hotels & Resorts celebrated multiple notable signings in 2024 in cities such as Jinan, Hengyang, and Zhengzhou. Westin Hotels & Resorts expects to bring its signature pillars of well-being to cities like Shaoxing in the coming years with agreements signed in 2024. Additionally, the flagship Marriott Hotels brand is expected to expand its footprint, bringing the wonderful hospitality brand positioning into Taicang and Qujing. French-inspired Le Méridien Hotels & Resorts expects to debut in Dali’s Erhai region in 2028. Additionally, the recently opened The Park Lane Hong Kong, Autograph Collection, which was signed in January 2024, marks the brand’s debut in the city.
In early 2024, Marriott announced a long-term cooperation agreement with leading Chinese hospitality company Delonix Group, under which the two companies are working together to grow Marriott’s Tribute Portfolio brand in Mainland China. As of the end of 2024, the two parties have signed a total of eight deals, two of which have already opened (Grand New Century Hotel, Hangzhou Boao, a Tribute Portfolio Hotel, and Wonderland Resort, Hangzhou Jiande, a Tribute Portfolio Resort). The parties anticipate that at least 100 properties could become part of the Tribute Portfolio brand over the coming years.
More news here.
