CHINA | Marriott has delivered a record-breaking year within the Greater China market in 2025, with a new deal signed every two days.
Marriott International, Inc. has announced that it accelerated its expansion in Greater China in 2025 and signed a record-breaking total of over 200 deals, representing 25 percent year-over-year growth in annual signings in the region. With a deal signed every two days or fewer, the company added more than 36,000 rooms to the regional pipeline in 2025. This robust momentum underscores Marriott’s continued growth and long-term focus on the Greater China market.
“Two consecutive years of record-breaking growth in the region further exemplify our confidence in deepening Marriott’s footprint in Greater China. Fueled by our continued focus on localisation, this strong momentum reinforces our long-term market potential and enables us to deliver exceptional travel experiences across more destinations. Looking ahead, we intend to remain steadfast to our customer-centric approach to deliver more locally relevant products and experiences, further unlocking the power of travel to connect guests with the journeys that matter most to them,” said Yibing Mao, President of Greater China.
Marriott further reinforced its strength in the luxury and premium segments in 2025 with milestone signings that are expected to strengthen its footprint in major cities and key destinations, including anticipated openings in Guangzhou (with the planned debut of The St. Regis); Shenzhen (with the expected opening of the second Ritz-Carlton), and Nanjing (with the anticipated debut of JW Marriott).
The company also signed agreements to bring iconic luxury brands to other highly regarded destinations in Greater China. Through new signings, Marriott plans to welcome its second Ritz-Carlton Reserve in Dunhuang, a cultural gem along the Silk Road, while the coastal resort city of Sanya expects to open its second St. Regis Resort.
Marriott’s premium brands maintained strong momentum in 2025 with over 30 signings in the region. Milestone openings in the premium segment included the regional debut of Apartments by Marriott Bonvoy. Artik Suzhou, Apartments by Marriott Bonvoy, was signed in early 2025 and celebrated its opening in Suzhou less than one year later on February 6, 2026. Design Hotels returned to the Chinese mainland with the opening of The ArcadiaPlace, Lugu Lake in September, and the company signed four deals for the brand in 2025. Premium brands are also slated to make debuts in several destinations, including Guangzhou, with the debut of Renaissance; Ji’nan, with its first Westin Hotel and Resort; and Huangshan, a UNESCO World Cultural and Natural Heritage site, where Sheraton Hotels & Resorts is set to debut. In addition, Marriott secured the signings of several dual-brand projects in destinations such as Ji’nan and Hangzhou, offering more diverse experiences for travellers.
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