The Government's major events investment package has put New Zealand back in the game, according to Tourism Industry Aotearoa.
Tourism Industry Aotearoa (TIA) has welcomed the Government’s announcement of NZD 70 million in additional funding for Major Events and Tourism, describing it as a milestone moment for the sector. The funding boost, announced by Minister of Tourism and Hospitality Hon Louise Upston, is being celebrated as a game-changing investment that will deliver benefits far beyond the immediate industry.
TIA Chief Executive Rebecca Ingram said the announcement of a globally competitive major events investment package was very exciting, and that it will energise tourism businesses across the country.
“Major events are more than just moments of celebration, they are powerful economic catalysts. They attract visitors who spend on accommodation, hospitality, transport and experiences, while showcasing the host city and New Zealand to a worldwide audience,” she explained.
According to Ingram, the impact of such investment extends well beyond the event itself. It leaves behind infrastructure improvements, elevates community pride, and strengthens New Zealand’s international profile as a destination. Local communities benefit from the vibrancy and exposure, while Kiwis also share in the excitement, creating lasting memories.
She pointed to the past two weekends as an example, where the Springboks and All Blacks matches delivered sold-out stadiums in Wellington and Auckland, with both cities buzzing with energy and activity.
“This new level of investment puts New Zealand firmly back in the game, enabling us to host larger-scale events that inspire both domestic and international visitors to travel, connect and celebrate here. It is an investment not just in tourism but in our national identity and economic resilience,” Ingram said.
TIA believes the funding will ensure New Zealand remains competitive on the global stage, securing events that create opportunities for growth and community enrichment.
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