HOTEL explores Accor’s vision for sustainable growth and elevated guest experiences across Aotearoa.
New Zealand has always welcomed travellers with open arms. From alpine lakes to city laneways serving up the world’s best flat whites, hospitality here is shaped by a deep sense of manaakitanga, caring for people, places, and community. Today, as overseas visitor numbers continue to climb and Kiwi travellers explore their own backyard with renewed enthusiasm, Accor offers a brand and hotel perfectly suited to every kind of traveller.
With 49 addresses and more than 6,200 rooms nationwide, Accor is New Zealand’s largest hotel operator, and a wave of new openings and brand debuts are bringing even more choice, personality and local flavour to the country’s accommodation scene.
“New Zealand’s recovery is gathering pace, set to be amplified by the long-awaited New Zealand International Convention Centre in 2026,” said Adrian Williams, Chief Operating Officer, Accor Pacific.
“We are mindful of the headwinds, but confident in long-term demand. Our strategy combines new developments, refurbishments and rebrands across key centres like Auckland and high-potential regional destinations.”
Auckland is experiencing a fresh burst of creativity, and Accor is right at the heart of it. On Fort Street, two bold new openings are reshaping what it means to stay in the city.
TRIBE Auckland Fort Street, which opened its doors in October, signals a stylish new era for design-savvy travellers. With its bold interiors and relaxed social spaces, the hotel reflects modern city living while celebrating Auckland’s laid-back spirit.
Just around the corner, JO&JOE Auckland, which is part of Ennismore, the fastest-growing lifestyle hospitality company, began welcoming guests in November, introducing a different kind of stay that blends the freedom of hostel travel with the comfort and creativity of a hotel. Guests can stay in dorm-style accommodation or private rooms. Rooftop drinks, social energy, and shared experiences are all on the menu. Ennismore is in a joint venture with Accor, which holds a majority shareholding.
Te Arikinui Pullman Auckland Airport has set a new benchmark for airport stays since its opening at the end of 2023, offering travellers a warm, grounded welcome the moment they touch down, or just before they wave goodbye.
In 2026, Pullman Hamilton will open, bringing 191 contemporary rooms to the Waikato. With the region’s tourism profile rising, and new international flight links strengthening its connection to the world, the hotel will play a key role in supporting both business and leisure travel.
“As New Zealand’s largest hotel operator, we can bring the right hotel brand to the right place, amplifying it through our distribution channels and the ALL Accor loyalty programme to maximise performance and support long-term growth,” explains Williams.
Across the country, regional stays remain a vital part of Accor’s story. From Fable Terrace Downs Resort - MGallery Collection in Canterbury to Novotel Queenstown Lakeside, and
Pullman Rotorua, Accor’s addresses are giving travellers more ways to experience Aotearoa’s landscapes.
Extended stay is also on the rise.
“Peppers, The Sebel and Mantra continue to perform strongly, with The Sebel Wellington Lower Hutt becoming well-loved by guests since it opened in 2023. With over 10,000 rooms in this segment across Australasia, it is a natural growth area for us,” adds Williams.
Tourism here carries a responsibility, to the land, the water, and people who call Aotearoa home. Caring for this land is not an obligation; it is instinctive. Accor takes that responsibility seriously - 25 of its New Zealand hotels have achieved Qualmark Gold status, with a further ten holding Silver and more progressing through certification. This sits alongside a Pacific-wide commitment to have all hotels eco-certified by 2026, reflecting the group’s focus on operating efficiently, respectfully, and with genuine care for the environments and communities it serves.
From reducing food waste and eliminating single-use plastics to improving energy efficiency and water stewardship, Accor continues to build on Aotearoa’s legacy of caring for the environment and protecting what makes this place so special.
The Group’s spirit of care extends well beyond its hotel doors. Accor is proud to work with Women’s Refuge as its national charity partner. Across the country, teams collect essential items, fundraise, and raise awareness for the critical services Women’s Refuge provides.
As new brands arrive, existing hotels evolve, and communities flourish alongside them, Accor remains deeply committed to New Zealand’s future, a future rooted in respect, shaped by careful guardianship, and powered by the creativity and care of Kiwis.
