USA | Marriott has uncovered that 91 percent of American holiday makers plan to travel in 2026, turning resolutions into reservations.
Americans are chasing deeper connections, immersive journeys, and a renewed sense of well-being when it comes to their 2026 travel goals, with more than half (55 percent) saying they hope to spend more time with loved ones, and many (46 percent) saying they look forward to trying new dining experiences when travelling in the coming year. Carving out time to rest and recharge may also be a priority, as 57 percent say it is the most meaningful benefit they experience through travel. Nearby adventures and convenience are top of mind, with domestic road trips and local weekend getaways (44 percent each) topping 2026 travel wish lists.
To help travellers turn resolutions into reservations in the new year, Marriott Bonvoy is launching the Marriott Bonvoy New Year's Eve Sweepstakes, awarding 1 million Marriott Bonvoy points to five Marriott Bonvoy members. Whether it's a bucket list trip to The Westin Bora Bora Resort & Spa, a restorative escape to Postcard Cabins Eastern Catskills, a family reunion at AC Hotel Burlington, or a culinary adventure at Renaissance Nashville Downtown, the prize offers flexibility for winners to design a year of travel that fits their goals. From Dec. 22 to Jan. 1, Marriott Bonvoy members can enter at MarriottMillionPoints.com.2 Free to join, Marriott Bonvoy's award-winning travel program lets members earn points through travel and everyday purchases and redeem them for stays across thousands of hotels, exclusive Marriott Bonvoy Moments, local experiences, and more.
"Many Americans are heading into the new year wanting to travel more than they did this past year, fueled by a desire for deeper connection, new discoveries, and more meaningful experiences. Marriott Bonvoy is uniquely positioned to help bring those plans to life," said Mandy Gill, Managing Vice President, Brands, Marketing, and Digital, U.S. and Canada at Marriott International.
"With the chance to win 1 million points, enough to fund unforgettable getaways, bucket list adventures, or dozens of nights across our variety of brands, we're giving travellers the opportunity to turn their travel dreams into reality across our global portfolio."
In addition, the survey data shows that hotel loyalty programs are important, helping travellers turn their travel resolutions into reality. More than half (52 percent) of Americans are currently enrolled in at least one hotel loyalty program, and these memberships may be essential for them to reach their travel goals. Nearly half (49 percent) cite a smart way to save money on travel as one of the biggest benefits of hotel loyalty programs, and 80 percent say they believe the programs make it easier to turn travel desires into reality through perks such as free stays and upgrades. Millennials (ages 29-44) show strong commitment to their time away, with 70 percent saying they would rather give up dining out for six months than give up a vacation.
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