USA | To attract more visitors and guests, Vail Resorts has lowered lift ticket prices for skiers and riders who plan their holiday a month ahead.
In its latest move to make skiing and riding more accessible, Vail Resorts announced a new discount averaging over 30 percent off lift tickets at 12 of its top destination resorts for guests who purchase four or more weeks in advance.
"Up until this season, there were two ways to save on lift access at our mountain resorts, you could either purchase an Epic Pass or Epic Day Pass pre-season for a huge value, or save a smaller amount on lift tickets by purchasing online at least seven days in advance, our goal is to fill that gap," said Vail Resorts CEO Rob Katz.
"While we will always give the best deal to our Pass Holders, with this new discount, our hope is to make the sport more accessible for guests who aren't thinking about skiing and snowboarding until winter arrives."
The new lift ticket discount will be available for skiers and riders who plan to visit Vail Mountain, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City Mountain, Whistler Blackcomb, Heavenly, Northstar, Stowe, Okemo and Mount Snow during the 2025/26 season. At some of the company's largest destination mountains, skiers and riders can save over USD100 per lift ticket, depending on the day, by purchasing four or more weeks in advance. If purchased today, the first eligible day for the new savings is January 5, 2026. Lift tickets are available now on all Vail Resorts' 37 North American resorts websites. Lift ticket prices vary by resort and peak period.
This announcement follows the company's debut of Epic Friend Tickets earlier this year, which provide friends of season-long Epic Pass Holders with half off lift tickets to celebrate the social side of skiing. The Epic Friend Ticket discount is off window pricing and cannot be combined with this new discount.
Nearly 75 percent of Vail Resorts visitation comes from skiers and riders with a season-long Epic Pass or Epic Day Pass purchased ahead of the winter season, and the remaining ~25 percent of visitation is from guests who purchase a lift ticket. Less than two percent of visitation comes from guests who purchased their skiing at the ticket window. In 2019, Vail Resorts introduced Epic 1-7 Day Passes for more occasional skiers and riders, which provide up to 65 percent off compared to the cost of lift tickets when purchased ahead of the season.
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