The Government's Major Events and Tourism Package has been supported by the Tourism Industry Aotearoa.
Tourism Industry Aotearoa (TIA) has welcomed the latest tranche of events to receive funding as part of the Government's NZD 70 million Major Events and Tourism Package, announced by the Minister of Tourism and Hospitality Hon Louise Upston in Wellington this morning.
TIA Chief Executive Rebecca Ingram said the announcement provides further welcomed momentum for the tourism industry.
“Major events are more than just moments of celebration; they play an important role in driving visitation and economic activity,” said Ingram.
A self-proclaimed events fan, Ingram noted the mix of both well-established and new events.
“I’m delighted to see some of the events I know and love alongside new events being given a boost. That combination is what keeps our events calendar exciting and relevant."
“Events are powerful catalysts for vibrancy, especially when they are well supported. There is something special about seeing thousands of people experiencing something together, with the energy of an event rippling through an audience, a city or a region.”
This is the latest in a series of positive announcements, including the recent Regional Tourism Boost investments announced in December and January and the news that Raglan has been selected for the World Surf League Championship Tour this May.
Louise Upston said that while manu are existing events, this investment will support new elements and attract more participants and international visitors.
“Tourism is critical to our economy, and these investments will help attract visitors and strengthen our reputation as a world-class destination for culture, sport and entertainment,” said Upston.
“We’re setting the stage for an extraordinary year. These events will bring vibrancy to our regions, showcase our unique culture and landscapes, and deliver lasting benefits for communities and businesses across New Zealand.”
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