New Zealand tourism numbers continue to strengthen, with international visitor arrivals in July exceeding 2019 levels.
Figures released by Statistics New Zealand show 256,600 overseas visitor arrivals in July 2026, up 8.5 percent on July 2025 and surpassing July 2019 numbers.
“As we work to grow our second-largest export, today’s data shows that international tourism is continuing to build momentum. More visitors are choosing New Zealand as a destination, and that is helping drive economic growth across the country,” said Tourism and Hospitality Minister Louise Upston.
“We’ve welcomed 3.69 million arrivals in the year to July – up 9 percent on the year prior. These results are another positive step towards our goal of doubling the value of tourism exports by 2034, supporting businesses, jobs, and our local communities.”
Upston added that it was particularly encouraging to see continued growth from some key international markets, as Australia remained the largest visitor market, with a record number crossing the ditch in July.
Visitor arrivals from Australia increased by 6 percent on July last year, reaching 134,900 visitors. Visitor arrivals from China increased by 5,400, up 25 percent compared with July 2025, and arrivals from the United States increased by 12 percent to 1,700.
New Zealand remains a highly desirable destination, offering world-class experiences, stunning natural landscapes, and warm hospitality.
“Our tourism and hospitality businesses continue to do an outstanding job welcoming visitors and delivering memorable experiences that keep people coming back and recommending New Zealand to others.”
More local news here
