Robbie Williams is set to entertain us once again, having announced two stadium shows in Auckland and Christchurch.
Global pop superstar Robbie Williams is bringing his BRITPOP world tour to New Zealand this November, thanks to support from the Government’s NZD 70 million Major Events and Tourism Package.
Williams has confirmed two New Zealand shows, opening at Eden Park, Auckland, on 24 November, before becoming one of the first international artists to play the new Christchurch One New Zealand Stadium on 28 November.
“It’s fantastic to welcome a showstopper act like Robbie, giving fans the chance to see him entertaining us,” Tourism and Hospitality Minister Louise Upston said.
“We know concerts like his bring a significant economic injection into our cities and create a real buzz. It’s been calculated that for every dollar spent on live performance, NZD 3.20 is returned in benefits to the wider community, and that’s why we’re investing in them.”
Upston added that Robbie Williams is a master entertainer who can sell out stadiums like Eden Park and One New Zealand. This event has been considered for its capacity to attract large audiences and international visitors.
"Event attraction is about energising the events sector and allowing New Zealand to compete on a global level to host big acts. If there’s one thing we don’t like doing, it’s losing to Australia. Without Government investment, New Zealand would not have been part of the global tour."
As well as entertainment, Upston said the economic benefits of concerts are huge.
“That’s why our Government is supporting them. Hotels fill up, restaurants and cafes thrive, tills ring, and local businesses see a surge in customers,” she said.
“We can already feel that it’s going to be a massive year in 2026, with stars like Robbie Williams and our Major Events and Tourism package boosting a strong tourism and hospitality sector.
The Minister added that it was great to see artists like Robbie Williams bringing their tours to multiple cities, and expected to see more of that in the future with New Zealand being a world-class destination for culture, sport and entertainment.
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