Industry leader Michael Tscherne has joined Trilogy Hotels as its incoming Director of Market Intelligence and Performance.
Trilogy Hotels has appointed Michael Tscherne as Director of Market Intelligence and Performance, commencing 22 June 2026.
In the role, Tscherne will work across the Trilogy Hotels portfolio to strengthen revenue performance, deepen market intelligence, and implement strategies that help hotels outperform their competitive sets. His focus will be on applying data, market insight, and revenue discipline, including AI-assisted analytics, to identify opportunities, sharpen decision-making, and drive superior commercial outcomes. Tscherne brings over 25 years of senior revenue leadership experience across hotels, serviced apartments, and lifestyle accommodation.
His career includes multiple General Manager and senior revenue roles with Accor, Group Director of Revenue & Distribution at Minor Hotels, and, most recently, Chief Revenue Officer at Drifter. Across these positions, he has led revenue, distribution, and commercial strategy for large, complex hotel networks, encompassing portfolio performance, refurbishment planning, feasibility studies, pre-opening activities, forecasting, business intelligence, and market recovery strategies.
“We are thrilled to welcome Michael to Trilogy Hotels. Good people are at the centre of everything we do,” said Scott Boyes, Chief Executive Officer at Trilogy Hotels.
“Michael adds to our world-class team and further enhances the capability of our ecosystem to drive hotel performance.”
Trilogy Hotels is an independent hotel management company operating across Australia and New Zealand, founded on a commitment to our three key stakeholders: owners, guests, and teams. Trilogy provides owners with an operating platform for investment-grade assets, managed by an experienced local team. Under franchise agreements, global brands may supply branding, distribution, and loyalty programs, while Trilogy delivers the local expertise and focus that drives operational and financial performance. Every hotel is individually assessed and built on a distinct business model designed to maximise returns.
As of June 2026, Trilogy's portfolio and pipeline span over 3,700 rooms across 22 hotels.
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