Hilton's Curio and Tapestry Collections have each celebrated their 200th hotel milestones towards the chain's growing lifestyle portfolio.
Hilton’s Lifestyle portfolio continues to expand globally, with Curio Collection by Hilton and Tapestry Collection by Hilton surpassing 200 open hotels each. This momentum reflects sustained growth as travellers increasingly seek locally grounded, experience-led stays, a demand underscored by Hilton’s 2026 Trends Report, which found that 86 percemt of travellers value experiences over material gifts.
Owner interest in Hilton’s Collections brands continues to grow, driven by both new build and flexible conversion opportunities that allow hotels to retain their individual story and character while tapping into the benefits of Hilton. One of those benefits is Hilton’s industry-leading technology platform that connects customer, inventory, pricing and property systems through a cloud-based architecture that is built for scale. For brands like Curio Collection and Tapestry Collection, this means owners can deliver the boutique hotel style stays guests expect more efficiently, helping to deepen loyalty and create stronger, long-term value for owners.
Guest interest in Curio Collection and Tapestry Collection is also driven by the benefits of Hilton, especially Hilton Honours. The award-winning loyalty program offers members the ability to earn and redeem Points, access member discounts and contactless technology, including Digital Check-In/Check-Out and the flexibility to choose and access their room using Digital Key, exclusively through the Hilton Honours app.
Curio Collection by Hilton, a global portfolio of individually remarkable hotels, has grown to more than 200 open properties across 47 countries and territories. With a pipeline of over 120 hotels, the brand is continuing to expand into new destinations, approaching a footprint of 50 markets worldwide.
“Reaching 200 hotels marks an important moment for Curio Collection by Hilton as we continue to expand into new markets and bring more individually remarkable stays to travellers around the world,” said Brooke Thomas, brand leader, Curio Collection by Hilton.
“While every property in the portfolio tells its own story, what unites each is the ability to capture the essence of its surroundings. Through locally inspired design, food and beverage and curated moments that satisfy travellers’ curiosity to explore, our hotels create stays that immerse guests in the unique culture and spirit of the destination.”
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