Sofitel Auckland Viaduct Harbour has partnered with one of the country’s most sought-after fashion, interior and celebrity stylists, Lulu Wilcox, to launch a signature guest experience exclusive to the hotel.
With more than 25 years of experience across fashion, television, advertising and editorial, Wilcox has styled magazine covers, television personalities and high-profile talent. Now, guests of Sofitel Auckland can book that same expertise without leaving their room or suite.
‘Style Me From My Suitcase’ is a private, in-room styling session that turns a guest’s own wardrobe into a series of complete, photographed looks for their stay.
During a 60-to-90-minute appointment, Wilcox can unpack and assess everything a guest has brought, build complete day-to-night outfits, introduce unexpected combinations and additional accessories, and photograph every finished look as a personalised digital lookbook.
“Almost everyone has stood in front of an open wardrobe or suitcase feeling like they have nothing to wear,” said Wilcox.
“This experience is the opposite of shopping. It is about revealing the potential already hanging in the wardrobe, and sending guests out the door as the most confident version of themselves.”
For Sofitel Auckland, the partnership was a natural extension of its French-inspired approach to luxury and personalised service.
“Our guests come to us for far more than a beautiful room on the water,” said Reto Borer, General Manager at Sofitel Auckland.
“Style Me From My Suitcase gives them private access to an editorial stylist, and it is exactly the kind of signature experience that our Sofitel guests are looking for.”
The collaboration launched following New Zealand Fashion Week, with Wilcox joining Sofitel Auckland as its fashion ambassador. Staying at the hotel during the week, she shared a series of fashion and lifestyle moments from behind the scenes, capturing the meeting point of style, hospitality and harbourside luxury.
Sofitel Auckland’s Style Me From My Suitcase package is available year-round and can be booked through reservations or concierge for one or two guests.
Guests complete a short personal style questionnaire before arrival, so every styling session can be tailored to their trip, wardrobe and plans. They will also be welcomed with a glass of bubbles, luxury amenities and a personal card from Wilcox, and leave with fresh confidence in a wardrobe they already own.
