Te Arikinui Pullman Auckland Airport has launched a new brand campaign to reposition the airport hotel as a destination within the premium travel experience.
Developed in partnership with hospitality brand marketing agency Studio Moda, Between Worlds moves the focus beyond proximity and convenience, presenting the hotel as a place for travellers to pause, restore and prepare between stages of their journey.
The campaign draws on the transitional nature of airports and the experience of travellers moving between destinations. At its centre is a series of brand films designed to capture the shift from the pace and tension of travel to the calmer environment of the hotel.
Built around the tagline Your Moment Between Worlds, the campaign includes more than 200 assets spanning digital, social, out-of-home, performance marketing and publisher partnerships. It targets leisure and business travellers across New Zealand, Australia and key international markets.
Within its first six weeks, the campaign reached more than 1.5 million travellers across its priority markets.
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