Mercure Hotels & Resorts has introduced Mercure's Local Maps, a new digital experience curated by hotel teams to help guests discover the neighbourhoods around Mercure hotels.
Shaped by the local knowledge of hotel teams, each map invites guests to experience the rhythm of everyday life, from what is grown nearby to what is shared across local tables, streets and neighbourhood gathering places.
Research conducted by Mercure found that 86 percent of travellers considered the local food scene an important factor when choosing a travel destination.
The same study found that 57 percent valued experiencing new things while travelling, and 58 percent believed experiences were more valuable than material possessions.
Mercure's Local Maps responded to this growing appetite for meaningful discovery with recommendations from local hotel teams across more than 100 destinations worldwide.
Accessible online and via QR codes in hotel lobbies and at key guest touchpoints, the mobile-friendly maps guide guests towards locally loved restaurants, neighbourhood markets, cultural landmarks and lesser-known places.
More than a collection of curated recommendations, each map offers a personal perspective on the destination.
“With Mercure's Local Maps, we are inviting guests to go beyond simply seeing a destination and instead experience the places and people that shape it,” said Daniel Fang, Global Vice President, Brand Management & Guest Experience, Mercure.
“Our teams live and breathe their neighbourhoods, and this initiative allows them to share those local stories and recommendations. Whether guests are planning ahead or exploring spontaneously, these maps help transform a stay into a deeper connection with the destination.”
From a scenic river cruise through Kyoto's historic Hozugawa valley to exploring the futuristic architecture of Rio's Museum of Tomorrow, the Mercure's Local Maps offer a gateway to cultural depth and local character.
In Singapore, guests can trace the city's vibrant heritage through the wall murals of artist Yip Yew Chong or dive into hawker culture at Lau Pa Sat.
Along France's Côte d'Azur, the maps highlight icons like Château de Crémat, said to have inspired the Chanel logo, and the nativity circuit of Lucéram, a seasonal wonder with over 450 displays.
In Kyoto, visitors can shop and snack at Kyoto Tower Sando or savour a bowl of ramen at Kyoto Ramen Koji, nestled high above the station.
Guests can explore the maps on the Mercure website or by scanning the QR codes available at participating Mercure hotels worldwide. The rollout will continue throughout 2026, with additional destinations to be added globally.
