Conrad Hotels & Resorts have announced the appointment of Peter Jon Lindberg as the brand’s new Director of Inspiration. Tasked with driving the vision behind Conrad’s Stay Inspired initiative, Lindberg assumed the role on April 18.

The successful Stay Inspired brand initiative, which launched in October 2015, trains and empowers team members to be avid storytellers for their destinations, offering guests insider know-how and under-the-radar experiences not found in the pages of a guidebook. Lindberg will play an integral role in working with onsite concierge teams to curate Conrad’s collection of bespoke one, three and five hour itineraries that inspire guests to seek out local culture, art, food, and adventure at each of the brand’s 24 properties around the globe.

“The Stay Inspired initiative was developed because we understand that traveling is not just about the destination for our guests, it’s about the journey,” said John Vanderslice, global head, Conrad Hotels & Resorts.

“As a respected voice in the travel industry, Peter’s innate ability to uncover, cultivate, and highlight the most compelling aspects of a location makes him an ideal candidate to lead this initiative as Director of Inspiration.”

Lindberg joins Conrad following his tenure as executive editor at Condé Nast Traveler. Prior to joining Condé Nast Traveler, Lindberg spanned the globe as editor at large for Travel + Leisure and Saveur.

As Director of Inspiration, Lindberg will leverage more than 23 years of experience in the travel space to propel the Stay Inspired mission forward. The initiative and brand-wide mindset represents a cultural shift in hospitality that transforms the traditional concierge experience into a storytelling opportunity about each destination.

“Today’s luxury traveler is smarter and far more demanding, and actively seeks out experiences unique to that destination and that culture,” said Lindberg.

“I’m thrilled to be partnering with such an innovative global brand, and look forward to crafting these one-of-a-kind experiences for Conrad guests around the world.”

Lindberg joins the Conrad Hotels & Resorts team during a year of unprecedented growth for the brand with seven properties slated to open in 2016.

Guests can follow Lindberg’s inspired journeys via the brand’s Conrad Concierge mobile app, on-property Conrad Curators, and at With these resources, travelers can save and share their itineraries, access custom content in the form of photos, videos, and maps, or book a room and an experience through the hotel’s concierge.