Sacred Hill Wine Company has announced its rebrand to Quench Collective. The new look and name, no longer brand or beverage-specific, allows flexibility and diversification for building the business in the future.

Set up in 2012, Sacred Hill Wine Company solely managed domestic sales and distribution of the Sacred Hill portfolio of wine brands.

“From the beginning, we set out to grow this as a key area of the business,” said founder and managing director of Sacred Hill Vineyards, David Mason. “The journey ahs been a successful one so far and now the time has come to move on from the Sacred Hill name and set Quench Collective on a new course.”

Following two rewarding years distributing Panhead before its acquisition by Lion, Quench Collective now has a proven track record in growing agency brands. In Recent months Quench Collective has become the national distributor for Paynters and Zeffer Ciders, alongside craft beer brands Liberty Brewing and 8 Wired.

Quench Collective will remain wholly owned by Sacred Hill Vineyards.