PROJECT JETSON

Starwood has launched its latest tech-centric project called Project Jetson. For the first time, guests can talk to the room thanks to Apple’s ubiquitous voice-powered assistant, Siri.

A guest can ask Siri to raise the temperature of the room, or turn the bathroom light out while staying at Aloft’s Boston Seaport or Santa Clara locations, where Project Jetson is currently being trialled.

“Shortly after launching the rooms we were already thinking about generations two and three,” said Aloft’s global brand manager, Eric Marlo.

Marlo spoke about how in Project Jetson 2.0 guests could do more than just turn out a light or adjust the temperature but also order room service or have the room present to preferences that change automatically throughout the day.

“In the 3.0 version guests could program different versions of your preferences, one set for business trips, one set for family holidays or one set for a weekend with friends.”

Projects also on his radar are mirrors with built-in touchscreen displays that could show you your e-mail or social media feeds while you’re getting ready.