SIAL China has announced Argentina will be the Guest Country of Honour at this year’s exhibition, scheduled from May 17 to May 19 in Shanghai. This announcement recognises the increased commercial exchange in agribusiness between China and Argentina. As the Country of Honour at SIAL, Argentina’s pavilions will cover more than 1200sqm showcasing products that will receive increased exposure to professional Chinese and international visitors, as SIAL China continues to expand and promote international collaboration and innovation.
Following two previous presidential visits, Argentina and China agreed to strengthen the bilateral ties by signing several agreements to boost agricultural products trade. As a result, consumers in China have benefited from a significant increase in the supply of Argentina’s outstanding quality foods and beverages.
“We are delighted to announce Argentina as the Country of Honour at SIAL China 2017,” said Jim Liu, president of SIAL China. “China is the second largest export market for Argentine agricultural products, and we witnessed strong interest in Argentine products at SIAL China last year. Argentine produces will have an elevated platform to showcase their products to guests from China and the Asia-Pacific.”
New to 2017, non-alcoholic and alcoholic beverages will be split into two sections, the Beverage Zone, and the Wine Zone, providing the opportunity to better showcase burgeoning markets, including Argentine Wines.