HealthPak has teamed up with Kiwi artist Flox, also known as Haley King, to create a new design for their Forest and Bird range. The partnership between HealthPak and Forest & Bird has been going for five years, during which time the non-profit organisation has been able to spread their message and brand to hundreds of thousands of guests at hotels, motels, guesthouses, B&B’s and Airbnb’s through the range of bathroom amenities.
Popular culture, storytelling and films such as Hunt for the Wilderpeople, often use the huia as a symbol, and warning, of the importance of caring for the New Zealand environment. So, when HealthPak found a beautiful huia design by bird artist Flox, they knew they had the right image to help promote their Forest and Bird-branded range of guest hair and skincare products.
HealthPak general manager sales & marketing, Jimi Kennedy-Grant, said the range has been wildly popular over the past five years and generated $35,000 in royalty cheques for Forest and Bird.
Kennedy-Grant said the message has been getting through to both accommodation owners and their guests because, as well as the hair and body products, the range includes Forest and Bird membership for those taking part and information leaflets and magazines.
“The success of the range so far has been down to the fact that hoteliers and accommodation providers are intrinsically involved in the environment, and it resonates with them, these are people who are usually running accommodation near some pretty amazing places, and they want to protect it,” said Kennedy-Grant.